Got the new Marketing Plans 8th Edition book? Now play the game!

Already used in many leading business schools to teach strategic marketing, the Marketing2Win simulation is a software tool that helps you learn and practice key strategic marketing concepts. It does this by enabling you to compete against others in a virtual marketplace in an enjoyable and realistic way.

Key features:

• It is strategic and deals with multiple markets and multiple products
• It is immersive with branded websites, marketing plans, research reports and marketing tools
• It deals with real challenges like the introduction of a new product and a sudden market downturn
• You compete against others in real teams, not against the computer
• Personalized feedback is provided throughout the game
• It is based on real company insights and hits the skills-gaps seen in business today
• The software is easy to learn and is playable online

“Playing the game was a great experience for me and would be the same for any strategic marketer or market strategy student.” – Hussam Asmar, Marketing and Strategy Manager, Lafarge

Interested? For more information including game schedules and pricing, please email Ed Bradford at: [email protected] and put ‘MP 8th Edition’ in the subject line.