Got the new Marketing Plans 9th Edition book? Now play the game!

by Ed Bradford

“DigiMark2Win is a brilliant online simulation that has been developed by Market2Win and myself to help you better understand the digital marketing concepts in the book and apply them successfully.”
– Professor Malcolm McDonald, Co-Author of “Marketing Plans, Profitable Strategies in the Digital Age.” (9th edition, published by Wiley)

Already used in many leading business schools to teach digital marketing , the DigiMark2Win simulation is an online software tool that helps people learn how to develop and execute a digital marketing strategy.

Key benefits:

  • Reinforces online learning
  • An attractive global market for the students to study
  • Each student team has a fictional company with unique branding to drive up engagement levels
  • It uses many of the key models of digital marketing
  • It helps students learn how to integrate digital marketing tactics with the overall marketing strategy
  • It teaches services marketing, not just product marketing
  • Students can walk away with a great digital-friendly marketing plan
  • It can be tailored for different programs

The students really engaged in the competition and it was great to see them learn as the game evolved, applying their knowledge from the modules. This hands-on, active learning was a great addition to teaching and learning.”  – Director of MBA and Digital Learning and Associate Professor

“The simulation is absolutely brilliant, and served as such a great way to get students looking at theory in a practical way.” – Lecturer and BSc Marketing Programme Lead

“It taught some great lessons and we really defined our strategy and it paid off in the end!  A great experience, thank you.”  – University student

For more information, please email [email protected]

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