Got the new Marketing Plans 8th Edition book? Now play the game!
“The Marketing2Win simulation has been developed by Market2Win and myself to help you better understand the concepts in the book and help you apply them successfully in your own situation.” Key benefits: Key features: “Playing the game was a great experience for me and would be the same for any strategic marketer or market strategy student.” – Hussam Asmar, Marketing and Strategy Manager, Lafarge
– Professor Malcolm McDonald, Chairman of Market2Win LtdAlready used in many leading business schools to teach strategic marketing, the Marketing2Win simulation is a software tool that helps you learn and practice key strategic marketing concepts. It does this by enabling you to compete against others in a virtual marketplace in an enjoyable and realistic way.
Interested? For more information including game schedules and pricing, please email Ed Bradford at: [email protected] and put ‘MP 8th Edition’ in the subject line.