Market2Win Turns 20

This month Market2Win turned 20 years old.

Over the past two decades we have helped tens of thousands of students around the world to understand customer and market strategy.

We have worked with over 100 companies and organizations to get them on a better growth path. These have included global multi-billion-dollar corporations, medium-sized businesses, start-ups and charities.

We have done this by working with some amazingly talented people in Market2Win, in our clients, in our suppliers and in our partners.

The key learnings from all our research and experience has been delivered through articles, books, keynotes, lectures, mentoring, podcasts, simulations, training programs, webinars and workshops.

Over the years, our work has transitioned from customer-driven growth, to market-driven growth to sustainably-driven growth. The world certainly needs more companies pursuing better growth paths and we are passionate about supporting that transition.

Our greatest pleasure though, comes from seeing the impact that our work has on people. We live for the great feedback we get. We love to see our customers and users grow. Indeed, many of our Alumni are now leaders in their field: Directors, Founders, Chief Marketing Officers, Key Account Leaders, Professors and Award Winners.

I would like to thank everyone who has supported the company along its journey. Market2Win would not be here without you and I look forward to sailing into the future with you.

Edmund Bradford, Managing Director, Market2Win Ltd