Many businesses compete today in a global market. To succeed, leaders need to have a strategic view of international markets, how they differ from each other, where to find growth opportunities, how to access them and how compete successfully within them. Moreover, so much of marketing today happens in the B2B space where companies sell to other companies.

This simulation includes cultural differences of different international markets, different market entry options and multiple currencies.

If you want to learn strategic marketing in the global B2B arena, then this is the simulation for you.