Our digital marketing simulation is perfect for universities who need to teach the subject at undergraduate or postgraduate level. In particular, it teaches the importance of connecting digital marketing tactics to the overall marketing strategy.
Teams compete against each other in a global digital market to get the highest profits.
It holds 10 key benefits for staff and students:
- It supports online learning
- It is up-to-date with a Covid-scenario
- It is based in an attractive global market that students want to study
- Each student team has a fictional company with unique branding to drive up engagement levels
- It uses many of the key models of digital marketing
- It helps students learn to integrate digital marketing tactics with the overall market strategy
- It teaches B2C and B2B digital marketing
- It helps students understand how to market services
- Students can develop a powerful digital marketing plan
- It can be tailored for different programs
If you want to bring your digital marketing teaching to life, then this is the simulation for you.