Resources

Resources:

1. Noel Capon, PhD, R.C. Kopf Professor of International Marketing, Columbia University, College of Business
(www8.gsb.columbia.edu/cbs-directory/detail/nc7)

2. Malcolm McDonald, PhD, Emeritus Professor of Marketing and Deputy Director, Cranfield University School of Management
(http://www.malcolm-mcdonald.com/kam.php)

3. Columbia University, College of Business Chazen Global Insights – research on global business issues
(www8.gsb.columbia.edu/chazen/globalinsights/about)

4. Strategic Account Management Association (SAMA)
(www.strategicaccounts.org)

5. Avention Strategic Account Plan Template
(www.avention.com/wp…/03/Avention-Strategic-Account-Plan-Template.docx)

6. Cranfield University School of Management; Cranfield Centre for Strategic Marketing and Sales,

7. Key Account Management Best Practice Research Club  (www.cranfield.ac.uk/som)
a. Rewarding Key Account Management – Issues and Pitfalls in Rewarding the Performance of Key Account   Managers KAM Performance and Rewards Syndicate
      Diana Woodburn
b. Transitioning to Key Account Management – How to get your Organization from Where it is to Where  Should be on KAMTransitioning to KAM Syndicate
Diana Woodburn

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