Welcome to Market2Win

Be a Master of Strategic Growth

Learn how to get on a better growth path with our simulations and programs

Let’s Use Marketing Thinking to Win in Your World

Introducing Market2Win

Strategic Thinking. Sustainable Growth. Real-World Results.

At Market2Win, we change your growth path with immersive business simulations and expert-led support. Our mission is to empower executives, students and educators with the skills to deliver market-driven, sustainable business growth in a competitive world.

Through our 25+ years of experience, we have developed powerful tools, simulations and interactive learning experiences that teach strategy, strategic account management and sustainable leadership.

Game-Based Learning

Learn through interactive simulations that mirror real-world business challenges.

Strategic Growth Expertise

Built on decades of industry research and practical application.

Sustainability & ESG Focus

Find the sweet spot where profitability aligns with sustainability

Trusted by Universities & Corporations

Used in MBA programs, executive training, and corporate learning worldwide.

Marketing team brainstorming during meeting in the office

"Market2Win transforms our understanding of how to achieve better business growth. I have seen many times the huge difference that it makes to understanding and achieving this."

Experience Strategy in Action

Market2Win’s game-based simulations put you in the driver’s seat of real-world business decision-making. Compete, strategize and learn in a risk-free, dynamic environment that challenges you to think like a business leader.

Learn from Industry Experts

Our training programs help you master market strategy, account management and sustainable growth. We do this through in-person workshops, online courses, and blended learning experiences. Train with industry-leading experts and take your career or classroom to the next level.

Customized Solutions for Organizations

Looking for training, consulting, or research? Market2Win provides services to help businesses and academic institutions integrate strategic simulations, undertake growth projects and enhance corporate training programs.
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Market2Win by the Numbers

Driving Business Success Across the Globe

With clients around the world, Market2Win has been a leader in the education, training and implementation of sustainable growth initiatives for many years. Our simulations and training programs are used by leading universities and businesses to develop the real, responsible, strategic leaders of the future.  

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Simulation Students Globally

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Advanced Business Simulations

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Years of Marketing Leadership

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Top Universities and Global Corporations

The ultimate game, the ultimate course, and the ultimate win!

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The Sustainability World Cup

Find the Sustainability Superhero in You!

The Sustainability World Cup is more than just a course. It’s a global online competition where you’ll learn, play and compete to drive sustainable business growth. You will learn how to drive profitable growth while acting responsibly.  Through an interactive simulation, you’ll lead a virtual company and make key decisions to become the best force-for-good in the world. Earn certificates, win prestigious awards, and enhance your sustainability career prospects.

Who Should Participate?

What You’ll Learn

Key Dates

Play. Learn. Lead.

Join the ultimate sustainability strategy challenge and prove your ability to balance profit, people and planet.

Marketing Simulations

Learn Strategy by Playing a Game

Master market strategy, account management and sustainability through our interactive simulations

Market2Win’s simulations put you in real-world business scenarios where you compete, strategize and grow. Used by universities and corporate teams worldwide our simulations provide hands-on learning to develop strategic thinking, leadership and decision-making skills.

No boring products here.
Grow your Spotify-like music streaming company in a changing and competitive global digital world.

Rise above the details of thousands of products by growing your large grocery store in a very competitive market. 

Millions of jobs and many big brands depend on B2B trade. So let’s master how to grow this type of business in a competitive global market.

Develop your strategic marketing skills by growing your fashion brand in this highly competitive and fascinating industry.

The world’s best Account Management simulation. Grow your business with a global account faster than the other suppliers. Perfect for current and future key/strategic/global account managers.

Get immersed in a competitive global industry where you need to develop and execute a growth strategy that best balances profitable growth with environmental and social impact.  

Ready to Take the Next Step?

Whether you’re a student, educator or business executive, we are here to help you get started with Market2Win. Reach out to learn more about our simulations, training programs, and partnership opportunities.

Resources

Discover Expert Insights & Learning Resources

Stay ahead of the curve with Market2Win’s expert insights, learning materials, and strategic tools. Whether you’re looking for industry articles, in-depth guides, or practical business tools, we’ve got the resources to help you learn, grow, and succeed.

Blog

Stay updated with the latest insights on business strategy, marketing trends, and sustainability.

Articles

Explore in-depth research and expert opinions on strategic growth, ESG leadership, and market-driven decision-making.

Books

Learn from leading industry experts like Professor Malcolm McDonald’s best-selling books on marketing strategy.

Tools

Access practical frameworks, templates, and simulations to apply strategic thinking in real-world business scenarios.