Enhance your students learning experience
Our Simulations are used by colleges and universities to significantly enhance the teaching of strategic marketing and professional selling. They are easy to deploy, cover services as well as products, B2B as well as B2C, provide a deep experience of marketing or selling and provide personal feedback to the students from a real pair of eyes on each game. They are based on strong academic underpinning combined with real experience of applying the concepts with senior executives in international organizations. They are typically used on undergraduate and postgraduate programmes in market/business strategy, marketing/business planning, professional selling and account management and MBA programmes.
You can even develop your own simulation if you wish!
Our Academy can be used by students to reinforce and enhance their understanding of the subject. The courses can be taken before, during and after the School programme to help ensure they have a complete understanding of the models and how to use them. Moreover, if necessary, educators can also take these courses as part of an on-boarding or top-up exercise in order to teach your programme effectively. Developed by experts with senior experience of applying the concepts in real life, the courses are full of case examples to enrich the understanding.
Our Shop provides a wide range of free and affordable tools, articles and books. They have been developed over many years of real experience working with clients in many different industries around the world. They are useful additional resources to understanding the concepts properly and mastering the art of applying them effectively.