Market2Win Blog

Marketing for the Greater Good

[vc_row][vc_column][vc_column_text]It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business

Why Strategic Marketing Matters

[vc_row][vc_column][vc_column_text]A poor strategy well executed is better than a good strategy poorly executed, right? WRONG!  This presentation combines theory and practice to show that a

Is the SAM really a single point-of-contact?

[vc_row][vc_column][vc_column_text]Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of

Best practice presentation on SAM

[vc_row][vc_column][vc_column_text]Earlier this month we got the news that we will again be invited to present at the SAMA European Conference.  SAMA is the world’s foremost authority

Top 10 tips for Naming a New Company

[vc_row][vc_column][vc_column_text]Are you starting a new business?  Got a name yet? Deciding on the name for your business is one of the most important decisions you