By Professor Leila Lunguleac-Bardasuc. Motorsports, particularly Formula 1, demonstrate the immense value of collaboration, precision, and data-driven decision-making. The same principles apply when integrating simulations
From April to June in 2024, we ran the first Sustainability World Cup program. This uses the Sustain2Win simulation to help find the sustainability leaders
Find the sustainability superhero in you. Play online in a simulation to learn the subject and lead your virtual company to become the best force-for-good
[vc_column_text]“DigiMark2Win is a brilliant online simulation that has been developed by Market2Win and myself to help you better understand the digital marketing concepts in
[vc_column_text] Marketing Navigation: How To Keep Your Marketing Plan On Course To Implementation Success By Edmund Bradford, Steve Erickson and Professor Malcolm McDonald Our research
[vc_row][vc_column][vc_column_text]It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business
[vc_row][vc_column][vc_column_text]A poor strategy well executed is better than a good strategy poorly executed, right? WRONG! This presentation combines theory and practice to show that a
[vc_row][vc_column][vc_column_text]Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of
[vc_row][vc_column][vc_column_text]Earlier this month we got the news that we will again be invited to present at the SAMA European Conference. SAMA is the world’s foremost authority
[vc_row][vc_column][vc_column_text]Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you
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