By Edmund Bradford What is it? Strafitable Growth is a business concept that combines three important structures to drive Good Growth. These structures are Strategic Roots, a Profitable Trunk and a Sustainable Crown. Good Growth By “Good Growth” we mean improved financial growth, improved social progress and greater prosperity while simultaneously reducing the business’s impact […]
By Edmund Bradford Sustainability is a complex, global topic with its own language, acronyms and frameworks. In particular, it can cause confusion when applied to business growth. For some, sustainable business growth is all about sustained profit growth. For others, it is about growing without harming the environment. To others, it is about making social […]
By Dr Gulen Hashmi, Glasgow Caledonian University Navigating the challenges of today requires change, which constitutes part of the journey for any business that wants to remain relevant in today’s business landscape. Lewin (1951) argued that all too often change is short-lived. After a ‘shot in the arm’, life returns to the way it was […]
By Dr Stuart Webb, Podcaster & Organizer of The Sustainability World Cup I am a proud member of the Grand Central Chorus, a barbershop chorus of around 50 men based in the East Midlands. I’ve witnessed firsthand the incredible power of collaborative singing. Beyond the joy of creating resonant harmonies, the discipline and teamwork inherent […]
By Dr. Gulen Hashmi, Glasgow Caledonian University. According to a recent “Sustainable Signals” survey by the Morgan Stanley Institute (2025), which polled over 300 private and public companies in North America, Europe and APAC between March and April 2025, sustainability is seen as a long-term value creation tool by 88% of companies. Similarly, a Deutche […]
By Professor Leila Lunguleac-Bardasuc. Motorsports, particularly Formula 1, demonstrate the immense value of collaboration, precision, and data-driven decision-making. The same principles apply when integrating simulations into teaching and leadership programs. For example, in my work with The Sustainability World Cup, simulations play a pivotal role in empowering students and professionals to address sustainability challenges. These […]
From April to June in 2024, we ran the first Sustainability World Cup program. This uses the Sustain2Win simulation to help find the sustainability leaders of tomorrow. The program was an outstanding success with over 4o participants involved from 17 countries. We were also delighted to be in the Top 3 programs to be nominated […]
Find the sustainability superhero in you. Play online in a simulation to learn the subject and lead your virtual company to become the best force-for-good in the world. This is the ultimate game, the ultimate course and the ultimate win! In the 2024 program, 10 teams from around the world learned about sustainability and competed […]
It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet. But getting alignment on all three measures is easier said than done. Here at Market2win […]
