A Gamified Learning Experience
The Sustainability World Cup is a gamified learning experience where teams from around the world learn about sustainable business growth and compete for awards using our Sustain2Win simulation. It’s where we find the responsible business leaders of tomorrow.
In the 2025 program, multiple international teams competed in two separate games online over seven weeks, from April to May.
The 2025 Sustainability World Cup – Results
The following two awards were based on game results, performance data and a video submission:
Sustainability World Champions:
Game 2 Curupira Team (from Spain and Latin America)
Best Sustainability Leader:
- Game 1 : Fiona Wright (from Canada)
- Game 2: Asier Murua (from Spain)
The following awards were based on game results only.
Game 1:
- Best Sustainability Performance and Best Business for Sustainable Growth: Curupira Team (from Latin America)
- Best Sustainability Governance Performance: Kanga Team (from England)
- Best Sustainable Profits: IowaCola Team (from the USA)
Game 2:
- Best Sustainability Performance and Best Business for Sustainable Growth: Curupira Team (from Spain and Latin America)
- Best Sustainability Governance Performance: Kanga Team (from Scotland)
- Best Green Market Strategy: AmbassaT Team (from Sri Lanka)
The winners were announced on Friday 6th June 2025.
Congratulations to our winners and everyone that finished the program. You are the sustainability change-makers of the future.
Celebration at DES, Málaga, Spain
In addition, we were centre stage at The Digital Enterprise Show (DES) in Málaga, Spain on Wednesday 11th June to discuss the program and celebrate all those who contributed to its success. DES is the largest digital show in Europe with over 17.000 attendees from 30 countries. Our thanks to Igancio Villoch and Jose Manuel del Pino for their amazing support with the whole program and presentation.
From left to right: Edmund Bradford, Ignacio Villoch, Leila Bardasuc and Jose Manuel del Pino.
Key Benefits for Participants
During the program, the participants:
- Learned the fundamentals of sustainability and its key terms
- Learned about ESG and how it measures sustainability
- Identified the challenges and opportunities of sustainability for business leaders
- Developed and executed a sustainable market strategy that drives sustainable growth
- Learned useful tools, principles and models to understand the subject and grow sustainably
- Learned from experts with “live” Q&A sessions
- Improved their team-working skills
- Grew their sustainability network with other sustainability champions at an international level
- Gained awards and certificates to add to their sustainability credentials
A Special Thanks To…
The Creators
The Sustainability World Cup was created by Professor Leila Bardasuc and Edmund Bradford. It uses the Sustain2Win simulation for the gameplay.