Fashion2Win

The fashion industry is a great place to develop your strategic marketing skills. It is fiercely competitive where value is constantly changing. This simulation is set in the context of five large fashion retailers competing in the UK high street. To win, you really need to understand your customers and what they value both now and in the future. Developing this skill and an ability to anticipate competitor moves will help to ensure you grow as the market changes, while your competitors flounder on the rocks of the past.

This simulation is based on significant research into the UK fashion industry and comes complete with five branded retailers, websites and downloadable marketing plans.

If you want to learn strategic marketing in a fashion context, then this is the simulation for you.

“I have just completed the Fashion2Win simulation in my masters programme and thoroughly enjoyed the experience. While my team far from won the game, we all agreed that we learned a huge amount from it, specifically how to implement strategic decisions… and how not to! It was a great learning curve and has given me so much to refer to for future assignments and interviews. Thanks for the opportunity!” – MSc International Fashion Marketing student

“The students loved the Fashion2Win Simulation and we will certainly be using it again next year” – Noel Dennis, Associate Dean and Co-editor of Arts and the Market

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