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[vc_row][vc_column][vc_column_text]“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual
[vc_row][vc_column][vc_column_text]This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its
[vc_row][vc_column][vc_column_text] How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly
[vc_row][vc_column][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text] What is it? The Fashion2Win Simulator is a software tool that helps fashion students to learn and practice key strategic marketing concepts in
In 2010 we will be running a number of online games to find the top Strategic Marketers each month! There will be two games running in January 2010.
Get a FREE place on a new strategic marketing game! The first 25 people to register will get a FREE place and 8 hours CPD.
It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of
Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you
Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of
A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250
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