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[vc_row][vc_column][vc_column_text]This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its UK divisions.
Key Learning Points
The client was able to achieve a number of changes in the business as a result of the project:
Focusing on the real business needs of customers
Identifying groups of customers with common requirements
Developing a specific value proposition for each of the segments
Prioritising the segments (and customers within the segments)
Structuring the firm’s sales and marketing activities to meet these customers’ needs
Market2Win Segmentation Case Study[/vc_column_text][/vc_column][/vc_row]
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