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Market2Win Blog

SAM2Win

SAM Game Winners

[vc_row][vc_column][vc_column_text]On May 16, the top teams in the Strategic Account Management Game were announced at the SAMA Global Conference in Orlando, Florida. The online game

SAM2Win gets top satisfaction scores

[vc_row][vc_column][vc_column_text]The SAM2Win simulation recently scored some of the highest satisfaction scores amongst delegates at the SAMA Global Conference in Orlando. Click here to see the

A unique KAM workshop: London 12th Jan 2012

[vc_row][vc_column][vc_column_text]Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ).  This was rated one of

Constant refinement at Barcelona FC

[vc_row][vc_column][vc_column_text]During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all

Implementation capability and culture

[vc_row][vc_column][vc_column_text]“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root

Implementation issues and examples (White Paper)

[vc_row][vc_column][vc_column_text]Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation

SAM2Win

Using gaming to grow your strategic account sales

[vc_row][vc_column][vc_column_text] Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part

MSc Marketing Winners at Cardiff Business School

[vc_row][vc_column][vc_column_text]In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two

6 B2B Market Segmentation Mistakes to Avoid

[vc_row][vc_column][vc_column_text]In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits