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Simulations
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Our digital marketing simulation is perfect for universities who need to teach the subject at undergraduate or postgraduate level. In particular, it teaches the importance of connecting digital marketing tactics to the overall marketing strategy.
Teams compete against each other in a global digital market to get the highest profits.
It holds 10 key benefits for staff and students:
- It supports online learning
- It is up-to-date with a Covid-scenario
- It is based in an attractive global market that students want to study
- Each student team has a fictional company with unique branding to drive up engagement levels
- It uses many of the key models of digital marketing
- It helps students learn to integrate digital marketing tactics with the overall market strategy
- It teaches B2C and B2B digital marketing
- It helps students understand how to market services
- Students can develop a powerful digital marketing plan
- It can be tailored for different programs
If you want to bring your digital marketing teaching to life, then this is the simulation for you.
What they say:
Participant feedback:
“I most enjoyed how complex the game was and how close the simulation came to mimicking real-life digital marketing challenges.”
“It taught me some great lessons and we really defined our strategy and it paid off in the end. Great experience, thank you!”
“I definitely think I’ve learned a lot from doing this simulation.”
“After this I would feel more comfortable using and producing strategic marketing tools in an employment setting.”
“It was good to be able to apply the new knowledge in a simulated activity and I definitely learned more by using this method.”
“I liked seeing the progress over time, the changing circumstances of the periods and the competitive element.”
“I enjoyed the interactive and engaging aspect.”
“I really enjoyed it.”
Instructor feedback:
“They [the students] are loving the simulation!”
“I’m so proud of how they engaged and competed.”
“The students really enjoyed the game…Thank you for a great game!”
“It’s been a great experience and I’m looking forward to running the simulation next semester!”
