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We built the Market2Win simulator to be very customizable. It can handle different products, services, markets, industries, currencies, countries, languages and market conditions. So you do not need to be stuck with someone else’s scenario. You can change everything you need to get a great simulation for your institution.
Moreover, we have done all the hard work for you to ensure that you have a fabulous product that already works. This will save you years of effort and a serious amount of financial investment.
Interested? We offer three simulation packages:
| Feature | Basic | Professional | Advanced |
|---|---|---|---|
| Change the Basic Settings including: Choose your currency Customize your welcome greeting Choose strategic marketing or strategic account management scheme Set the spend limits |  | | |
| Setup Sectors and Products: Define the market sectors/segments* Define the products/services being sold | | | |
| Setup Buying Factors Define the customer needs (Key Buying Factors) Define the projects needed to improve performance against those needs Setup the Price/Quality Value Map Get better alignment between ticks and crosses and text from ‘Home Screen Customization’ onwards | | | |
| Setup Market Segment Values Define the size of each of the market segments and how they will grow each Period* | | | |
| Setup Market Competitors* Set the marketing budget and costs Define the start-up market shares Set the start-up spend levels Upload the relevant competitor documents including their Marketing Plan | | | |
| Setup Customer Needs Define the desired performance by customers in every segment through all the simulation Periods | | | |
| Setup Performance Bands Define exactly the relationship between internal resource inputs and external customer value outputs | | | |
| Setup Reports Upload any research reports that might give one team an edge if read properly (e.g. market, customers and competitor reports) Define the cost of buying the Reports, when they are available in the simulation and who can see them | | | |
| Setup Support Documents Upload any other information that you think is helpful to enhancing the learning experience (e.g. related course materials, case examples, further explanations of key models etc) Customize the Welcome pack to help users get started | | | |
| Manage the Simulation Full ability to close Periods, Reset the Simulation, Lockout users, Rewind a Period and adjust other settings | | | |
| Player Logins 5 logins to permit 5 competing teams to play one game | | | |
| 25 logins to permit individual players to have their own logins in one game |  | | |
| 50 logins and 2 separate games, allowing up to 50 players | | |
|
| Analytical Reports Over 14 different data mining reports that provide useful intelligence about competitor positions, player spending patterns, player engagement and use of particular tools | | | |
| More Models and Features Price vs Quality Value Maps | | | |
| On Screen Help | | | |
| Cash Flow Forecast | | | |
| Directional Policy Matrix (GE-McKinsey Matrix) | | | |
| Internal Management Reports (e.g. Balanced Scorecard) | | | |
| Value-Based Marketing Charts (Professor Peter Doyle) | | | |
| Home Screen Customization Add your own image to the Home screen | | | |
| Add your own product logo to the Home screen | | | |
| Market2Win Feedback on your games Feedback on the teams’ performance emailed to the game administrator/instructor after each Period | | | |
| Game debrief video uploaded to YouTube for all players to view | | | |
| Administrator / Instructor support Email support from Market2Win | | | |
| Phone support from Market2Win | | | |
| Player Support Email Support from Market2Win | | | |
| Webinar Support from Market2Win simulation experts | | | |
| Lecture Support from Market2Win simulation and/or subject matter experts | | | |
| Cost for 12 months | Contact Us | Contact Us | Contact Us |
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* Note : In the Strategic Account Management scheme, these revert to sales opportunities, suppliers, wallet-share and Account Plans
