Build your own simulation
We built the Market2Win simulator to be very customizable. It can handle different products, services, markets, industries, currencies, countries, languages and market conditions. So you do not need to be stuck with someone else’s scenario. You can change everything you need to get a great simulation for your institution.
Moreover, we have done all the hard work for you to ensure that you have a fabulous product that already works. This will save you years of effort and a serious amount of financial investment.
Interested? We offer three simulation packages:
Feature
Basic Package
Professional Package
Advanced Package
Change the Basic Settings including:
Choose your currency
Customize your welcome greeting
Choose strategic marketing or strategic account management scheme
Set the spend limits
Setup Sectors and Products:
Define the market sectors/segments*
Define the products/services being sold
Setup Buying Factors
Define the customer needs (Key Buying Factors)
Define the projects needed to improve performance against those needs
Setup the Price/Quality Value Map
Get better alignment between ticks and crosses and text from ‘Home Screen Customization’ onwards
Setup Market Segment Values
Define the size of each of the market segments and how they will grow each Period*
Setup Market Competitors*
Set the marketing budget and costs
Define the start-up market shares
Set the start-up spend levels
Upload the relevant competitor documents including their Marketing Plan
Setup Customer Needs
Define the desired performance by customers in every segment through all the simulation Periods
Setup Performance Bands
Define exactly the relationship between internal resource inputs and external customer value outputs
Setup Reports
Upload any research reports that might give one team an edge if read properly (e.g. market, customers and competitor reports)
Define the cost of buying the Reports, when they are available in the simulation and who can see them
Setup Support Documents
Upload any other information that you think is helpful to enhancing the learning experience (e.g. related course materials, case examples, further explanations of key models etc)
Customize the Welcome pack to help users get started
Manage the Simulation
Full ability to close Periods, Reset the Simulation, Lockout users, Rewind a Period and adjust other settings
Player Logins
5 logins to permit 5 competing teams to play one game
25 logins to permit individual players to have their own logins in one game
50 logins and 2 separate games, allowing up to 50 players
Analytical Reports
Over 14 different data mining reports that provide useful intelligence about competitor positions, player spending patterns, player engagement and use of particular tools
More Models and Features
Price vs Quality Value Maps
On Screen Help
Directional Policy Matrix (GE-McKinsey Matrix)
Home Screen Customization
Add your own image to the Home screen
Market2Win Feedback on your games
Feedback on the teams’ performance emailed to the game administrator/instructor after each Period
Game debrief video uploaded to YouTube for all players to view
Administrator / Instructor support
Email support from Market2Win
Phone support from Market2Win
Player Support
Email Support from Market2Win
Webinar Support from Market2Win simulation experts
Lecture Support from Market2Win simulation and/or subject matter experts
Enquire using the form below
Enquire using the form below
Enquire using the form below
* Note : In the Strategic Account Management scheme, these revert to sales opportunities, suppliers, wallet-share and Account Plans
