GlobalB2B2Win

Participant Feedback

“I loved the first-hand experience that the game provided and it has really improved my confidence in applying for more senior roles in the future”

“During my MBA studies, I had the opportunity to participate in an International Marketing course where I was tasked with representing an elevator company that had a market share of 10%, just like four other competitors. In this scenario, I had three years, divided into two periods each year, to invest in the most profitable segment and sector while outperforming the competition. This simulation game was one of the most fascinating experiences I have ever encountered.
It challenged me to think creatively to develop a global sales strategy, create a strategic marketing plan, conduct a market audit, and forecast the profit and loss for the organization in the coming years. Through this game, I was able to secure the highest market share and dominate ten different segments. It enabled me to analyze data, make crucial decisions, comprehend current and future economic challenges, anticipate market transitions, understand evolving customer requirements, transform the business and product, conduct competitor analysis, brainstorm ideas, and implement solutions.
It inspired me to adopt a strategic approach on a global level by utilizing two essential tools: Target DPM and BCG Matrix. These tools helped me to understand the segments in terms of the organization’s market attractiveness and competitiveness. Moreover, the BCG Matrix allowed me to analyze the relative market share and annual growth of each segment.
I highly recommend it to any organization seeking to develop or enhance its strategic sales and marketing skills. It is an excellent simulation game that can improve your ability to make critical decisions, enhance your problem-solving skills, and increase your understanding of the complexities of the market.”