The 2024 Sustainability World Cup – one of the best programs in Europe
From April to June in 2024, we ran the first Sustainability World Cup program. This uses the Sustain2Win simulation to help find the sustainability leaders of tomorrow. The program was an outstanding success with over 4o participants involved from 17 countries. We were also delighted to be in the Top 3 programs to be nominated […]
Best practice presentation on SAM
[vc_row][vc_column][vc_column_text]Earlier this month we got the news that we will again be invited to present at the SAMA European Conference. SAMA is the world’s foremost authority on best practice strategic accunt management (SAM). We are presenting “Getting Started with SAM” with our client Cushman & Wakefield Investors. We have done some outstanding work together in getting SAM […]
Lecturer wins Dean’s Award
[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”449″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]We are delighted to announce that Martin Haley has won the 2010 Dean’s Award for Teaching Excellence at the University of Bradford’s School of Management. There are around 80 lecturers at the School and only three such awards handed out each year. The award is based on student feedback on […]
SAM Game Winners
[vc_row][vc_column][vc_column_text]On May 16, the top teams in the Strategic Account Management Game were announced at the SAMA Global Conference in Orlando, Florida. The online game was played over three weeks leading up to the conference itself. Jean-Maurice Mimran (SAFC), Angela Nienaber (US Postal Service) and Derek Stek (CH Robinson Worldwide) won the game. Dan Cox […]
Using gaming to grow your strategic account sales
[vc_row][vc_column][vc_column_text] Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in a competitive and fast paced simulation in the area of Strategic Account Management. Our first Honorary Fellow, Professor Malcolm McDonald introduced the day and set the scene for managing […]
MSc Marketing Winners at Cardiff Business School
[vc_row][vc_column][vc_column_text]In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two winning teams and they talk about their experiences here watch?v=6qHYH5QpiYg[/vc_column_text][/vc_column][/vc_row]
What people say about the Marketing2Win Game
[vc_row][vc_column][vc_column_text]“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual environment that allows participants to think strategically and resolve real-world like business problems from a marketing viewpoint.” Arif, Marketing Professional and MA Marketing Student, European Business School “The Market2win game […]
Soar to the next level with Strategic Account Management online training
[vc_row][vc_column][vc_column_text] How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative online training tool that allows Account Managers (SAMs, KAMs or GAMs) to learn and practice the essential strategic skills necessary to achieve more profitable growth with your top accounts. Five suppliers compete with […]
Get your students fired up about marketing with Fashion2Win
[vc_row][vc_column][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text] What is it? The Fashion2Win Simulator is a software tool that helps fashion students to learn and practice key strategic marketing concepts in the fashion industry. It does this by enabling students to compete against each other in a virtual marketplace in an highly enjoyable and realistic way. The Simulator has been developed […]
