MSc Marketing Winners at Cardiff Business School
[vc_row][vc_column][vc_column_text]In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two winning teams and they talk about their experiences here watch?v=6qHYH5QpiYg[/vc_column_text][/vc_column][/vc_row]
6 B2B Market Segmentation Mistakes to Avoid
[vc_row][vc_column][vc_column_text]In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits of our experience to help you avoid them as well. These are the classic six mistakes in B2B market segmentation: Diving in before you have tested the water. Before you […]
What people say about the Marketing2Win Game
[vc_row][vc_column][vc_column_text]“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual environment that allows participants to think strategically and resolve real-world like business problems from a marketing viewpoint.” Arif, Marketing Professional and MA Marketing Student, European Business School “The Market2win game […]
Developing Value Propositions from Market Segmentation
[vc_row][vc_column][vc_column_text]This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its UK divisions. Key Learning Points The client was able to achieve a number of changes in the business as a result of the project: Focusing on the real business […]
Soar to the next level with Strategic Account Management online training
[vc_row][vc_column][vc_column_text] How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative online training tool that allows Account Managers (SAMs, KAMs or GAMs) to learn and practice the essential strategic skills necessary to achieve more profitable growth with your top accounts. Five suppliers compete with […]
Get your students fired up about marketing with Fashion2Win
[vc_row][vc_column][vc_row_inner][vc_column_inner width=”2/3″][vc_column_text] What is it? The Fashion2Win Simulator is a software tool that helps fashion students to learn and practice key strategic marketing concepts in the fashion industry. It does this by enabling students to compete against each other in a virtual marketplace in an highly enjoyable and realistic way. The Simulator has been developed […]
