Got the new Marketing Plans 9th Edition book? Now play the DigiMark2Win game!
[vc_column_text]“DigiMark2Win is a brilliant online simulation that has been developed by Market2Win and myself to help you better understand the digital marketing concepts in the book and apply them successfully.” – Professor Malcolm McDonald, Co-Author of “Marketing Plans, Profitable Strategies in the Digital Age.” (9th edition, published by Wiley) Already used in many […]
Marketing Navigation – a whole book on strategy execution
[vc_column_text] Marketing Navigation: How To Keep Your Marketing Plan On Course To Implementation Success By Edmund Bradford, Steve Erickson and Professor Malcolm McDonald Our research has shown that billions of dollars are lost every year from marketing plans that fail to get implemented properly. Unlike chasing new customers, launching new products or buying new companies, […]
