Got the new Marketing Plans 9th Edition book? Now play the DigiMark2Win game!
[vc_column_text]“DigiMark2Win is a brilliant online simulation that has been developed by Market2Win and myself to help you better understand the digital marketing concepts in the book and apply them successfully.” – Professor Malcolm McDonald, Co-Author of “Marketing Plans, Profitable Strategies in the Digital Age.” (9th edition, published by Wiley) Already used in many […]
Top 10 tips for Naming a New Company
[vc_row][vc_column][vc_column_text]Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you can make. A quick look through your local Yellow Pages will show you how many people get this totally wrong. Many names are either dull, unmemorable, restrictive, complicated or just […]
Marketing for the Greater Good
It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet. But getting alignment on all three measures is easier said than done. Here at […]
Top 10 tips for Naming a New Company
Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you can make. A quick look through your local Yellow Pages will show you how many people get this totally wrong. Many names are either dull, unmemorable, restrictive, complicated or just […]
