The 2024 Sustainability World Cup – one of the best programs in Europe

From April to June in 2024, we ran the first Sustainability World Cup program. This uses the Sustain2Win simulation to help find the sustainability leaders of tomorrow. The program was an outstanding success with over 4o participants involved from 17 countries. We were also delighted to be in the Top 3 programs to be nominated […]

The 2024 Sustainability World Cup – Winners and Judges

Find the sustainability superhero in you. Play online in a simulation to learn the subject and lead your virtual company to become the best force-for-good in the world. This is the ultimate game, the ultimate course and the ultimate win! In the 2024 program, 10 teams from around the world learned about sustainability and competed […]

Marketing for the Greater Good

[vc_row][vc_column][vc_column_text]It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet.  But getting alignment on all three measures is easier said than done. Here at Market2win […]