Why Strategic Marketing Matters
[vc_row][vc_column][vc_column_text]A poor strategy well executed is better than a good strategy poorly executed, right? WRONG! This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company. Download the presentation FREE here: Why strategic marketing matters[/vc_column_text][/vc_column][/vc_row]
Strategic Marketing Execution
[vc_row][vc_column][vc_column_text]This Blog is for anyone interested in executing their strategic marketing ideas successfully. These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years). However, there is much evidence that most strategic marketing plans fail to get executed effectively. So, this Blog is also for anyone that […]
Constant refinement at Barcelona FC
[vc_row][vc_column][vc_column_text]During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time. His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC. It fits well with the ideas of Marketing Navigation. Constant […]
