Why Strategic Marketing Matters
[vc_row][vc_column][vc_column_text]A poor strategy well executed is better than a good strategy poorly executed, right? WRONG! This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company. Download the presentation FREE here: Why strategic marketing matters[/vc_column_text][/vc_column][/vc_row]
Strategic Marketing Execution
[vc_row][vc_column][vc_column_text]This Blog is for anyone interested in executing their strategic marketing ideas successfully. These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years). However, there is much evidence that most strategic marketing plans fail to get executed effectively. So, this Blog is also for anyone that […]
Constant refinement at Barcelona FC
[vc_row][vc_column][vc_column_text]During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time. His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC. It fits well with the ideas of Marketing Navigation. Constant […]
Implementation capability and culture
[vc_row][vc_column][vc_column_text]“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root cause of which has been poor leadership or a misalignment of values. With Capabilities I refer to both individual skills including leadership failings but also a lack of alignment between […]
Implementation issues and examples (White Paper)
[vc_row][vc_column][vc_column_text]Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]
