Marketing for the Greater Good
[vc_row][vc_column][vc_column_text]It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet. But getting alignment on all three measures is easier said than done. Here at Market2win […]
Why Strategic Marketing Matters
[vc_row][vc_column][vc_column_text]A poor strategy well executed is better than a good strategy poorly executed, right? WRONG! This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company. Download the presentation FREE here: Why strategic marketing matters[/vc_column_text][/vc_column][/vc_row]
Is the SAM really a single point-of-contact?
[vc_row][vc_column][vc_column_text]Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always […]
Best practice presentation on SAM
[vc_row][vc_column][vc_column_text]Earlier this month we got the news that we will again be invited to present at the SAMA European Conference. SAMA is the world’s foremost authority on best practice strategic accunt management (SAM). We are presenting “Getting Started with SAM” with our client Cushman & Wakefield Investors. We have done some outstanding work together in getting SAM […]
Top 10 tips for Naming a New Company
[vc_row][vc_column][vc_column_text]Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you can make. A quick look through your local Yellow Pages will show you how many people get this totally wrong. Many names are either dull, unmemorable, restrictive, complicated or just […]
Market2win and the Oxford College of Marketing announce the 2010 Strategic Marketer Competition
[vc_row][vc_column][vc_column_text]Get a FREE place on a new strategic marketing game! The first 25 people to register will get a FREE place and 8 hours CPD. Do you want to be a great business leader? Play online to develop your strategic marketing skills. Understanding market strategy is one of the most important skills of a great […]
February Strategy Games
[vc_row][vc_column][vc_column_text]We will be running three online market strategy games in February. There will be two daily games and one weekly game. Daily game 1: Monday 1st Feb to Friday 5th Feb Daily game 2: Thursday 11th Feb to Monday 15th Feb Weekly game: Monday 1st Feb to Friday 26th Feb The daily games will require […]
January Strategic Marketer of the Month
[vc_row][vc_column][vc_column_text]We are delighted to announce the Strategic Marketer of the Month is Hussam Asmar, a Marketing Manager at LaFarge, based in Jordan. Hussam achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, he demonstrated the right […]
February Strategic Marketer of the Month
[vc_row][vc_column][vc_column_text]We are delighted to announce that the Strategic Marketer of the Month for February is Kevin Ball, a Special Markets Manager at STL Distribution, based in the UK. Kevin achieved this by playing the online Market2win Game and guiding his virtual company to a superb market victory beating four other companies to the top position. In doing so, […]
March Strategic Marketing Games
[vc_row][vc_column][vc_column_text]IMPORTANT UPDATE: THESE GAMES ARE NOW FULLY BOOKED. LOOK OUT FOR OTHER GAMES STARTING SOON. We will be offering the following Strategic Marketing Games in March 2010. a daily game running for one week from Monday 22nd March to Monday 29th March. This game will require you to go online for about an hour a day (excluding weekends) and is suitable if […]
