Marketing for the Greater Good
[vc_row][vc_column][vc_column_text]It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet. But getting alignment on all three measures is easier said than done. Here at Market2win […]
