November Strategic Marketer of the Month
[vc_row][vc_column][vc_column_text]We are delighted to announce that the Strategic Marketer of the Month for November is Anant Pagare, an MBA student at Cardiff Business School. Anant achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success. In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, […]
Lecturer wins Dean’s Award
[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”449″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]We are delighted to announce that Martin Haley has won the 2010 Dean’s Award for Teaching Excellence at the University of Bradford’s School of Management. There are around 80 lecturers at the School and only three such awards handed out each year. The award is based on student feedback on […]
SAM Game Winners
[vc_row][vc_column][vc_column_text]On May 16, the top teams in the Strategic Account Management Game were announced at the SAMA Global Conference in Orlando, Florida. The online game was played over three weeks leading up to the conference itself. Jean-Maurice Mimran (SAFC), Angela Nienaber (US Postal Service) and Derek Stek (CH Robinson Worldwide) won the game. Dan Cox […]
SAM2Win gets top satisfaction scores
[vc_row][vc_column][vc_column_text]The SAM2Win simulation recently scored some of the highest satisfaction scores amongst delegates at the SAMA Global Conference in Orlando. Click here to see the conference highlights: SAMA Feedback Orlando 2011[/vc_column_text][/vc_column][/vc_row]
A unique KAM workshop: London 12th Jan 2012
[vc_row][vc_column][vc_column_text]Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ). This was rated one of the best workshops at their conference and so we have teamed up with the University of Portsmouth, to offer a similar session in the UK. My co-presenter is Beth Rogers, […]
Constant refinement at Barcelona FC
[vc_row][vc_column][vc_column_text]During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time. His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC. It fits well with the ideas of Marketing Navigation. Constant […]
Implementation capability and culture
[vc_row][vc_column][vc_column_text]“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root cause of which has been poor leadership or a misalignment of values. With Capabilities I refer to both individual skills including leadership failings but also a lack of alignment between […]
Implementation issues and examples (White Paper)
[vc_row][vc_column][vc_column_text]Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]
Compass wins a prestigious award with our support
[vc_row][vc_column][vc_column_text]We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients. In responding, Ed Bradford, […]
Using gaming to grow your strategic account sales
[vc_row][vc_column][vc_column_text] Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in a competitive and fast paced simulation in the area of Strategic Account Management. Our first Honorary Fellow, Professor Malcolm McDonald introduced the day and set the scene for managing […]
