Is the SAM really a single point-of-contact?
Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always […]
Why Strategic Marketing Matters
A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday. The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well […]
