The 2024 Sustainability World Cup – Winners and Judges

Find the sustainability superhero in you. Play online in a simulation to learn the subject and lead your virtual company to become the best force-for-good in the world. This is the ultimate game, the ultimate course and the ultimate win! In the 2024 program, 10 teams from around the world learned about sustainability and competed […]

Marketing for the Greater Good

It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet.  But getting alignment on all three measures is easier said than done. Here at […]