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  What is it? The Fashion2Win Simulator is a software tool that helps fashion students to learn and practice key strategic marketing concepts in the fashion industry. It does this by enabling students to compete against each other in a virtual marketplace in an highly enjoyable and realistic way. The Simulator has been developed from […]

“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual environment that allows participants to think strategically and resolve real-world like business problems from a marketing viewpoint.” Arif, Marketing Professional and MA Marketing Student, European Business School “The Market2win game […]

In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits of our experience to help you avoid them as well. These are the classic six mistakes in B2B market segmentation: Diving in before you have tested the water. Before you […]

In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two winning teams and they talk about their experiences here watch?v=6qHYH5QpiYg

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Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

We are delighted to announce that Martin Haley has won the 2010 Dean’s Award for Teaching Excellence at the University of Bradford’s School of Management. There are around 80 lecturers at the School and only three such awards handed out each year.  The award is based on student feedback on the courses they have undertaken.  Martin says, […]

We are delighted to announce that the Strategic Marketer of the Month for November is Anant Pagare, an MBA student at Cardiff Business School. Anant achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, […]

We are delighted to announce that the Strategic Marketer of the Month for September is Robin Mar, owner of Eleven Solutions Ltd. Robin achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, strategic […]

We are delighted to announce that the Strategic Marketer of the Month for July is Kaouther Kooli, Assistant Professor at the University of Tunis, Tunisia. Kaouther achieved this by playing the online Market2win Game and guiding her virtual company to a superb market victory beating the other companies to the top position. In doing so, she demonstrated the right […]