What people say about the Marketing2Win Game

May 7th, 2015 by

“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual environment that allows participants to think strategically and resolve real-world like business problems from a marketing viewpoint.” Arif, Marketing Professional and MA Marketing Student, European Business School “The Market2win game […]

6 B2B Market Segmentation Mistakes to Avoid

February 3rd, 2014 by

In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits of our experience to help you avoid them as well. These are the classic six mistakes in B2B market segmentation: Diving in before you have tested the water. Before you […]

MSc Marketing Winners at Cardiff Business School

June 27th, 2013 by

In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two winning teams and they talk about their experiences here watch?v=6qHYH5QpiYg

Protected: Survey on marketing implementation

September 1st, 2012 by

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Implementation issues and examples (White Paper)

August 20th, 2012 by

Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

Constant refinement at Barcelona FC

April 27th, 2012 by

During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time.  His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC.  It fits well with the ideas of Marketing Navigation. […]

A unique KAM workshop: London 12th Jan 2012

November 17th, 2011 by

Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ).  This was rated one of the best workshops at their conference and so we have teamed up with the University of Portsmouth, to offer a similar session in the UK.  My co-presenter is Beth […]

SAM Game Winners

May 20th, 2011 by

On May 16, the top teams in the Strategic Account Management Game were announced at the SAMA Global Conference in Orlando, Florida. The online game was played over three weeks leading up to the conference itself. Jean-Maurice Mimran (SAFC), Angela Nienaber (US Postal Service) and Derek Stek (CH Robinson Worldwide) won the game. Dan Cox […]

Lecturer wins Dean’s Award

January 31st, 2011 by

We are delighted to announce that Martin Haley has won the 2010 Dean’s Award for Teaching Excellence at the University of Bradford’s School of Management. There are around 80 lecturers at the School and only three such awards handed out each year.  The award is based on student feedback on the courses they have undertaken.  Martin says, […]

November Strategic Marketer of the Month

December 3rd, 2010 by

We are delighted to announce that the Strategic Marketer of the Month for November is Anant Pagare, an MBA student at Cardiff Business School. Anant achieved this by playing the online Market2win Game and guiding his virtual company to a superb market success.   In doing so, he demonstrated the right stuff for senior leadership including superior customer insight, situation awareness, […]

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