Soar to the next level with Strategic Account Management online training

April 20th, 2016 by

How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative online training tool that allows Account Managers (SAMs,  KAMs or GAMs) to learn and practice the essential strategic skills necessary to achieve more profitable growth with your top accounts. […]

Using gaming to grow your strategic account sales

June 17th, 2013 by

Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in a competitive and fast paced simulation in the area of Strategic Account Management.  Our first Honorary Fellow, Professor Malcolm McDonald introduced the day and set the scene for […]

A unique KAM workshop: London 12th Jan 2012

November 17th, 2011 by

Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ).  This was rated one of the best workshops at their conference and so we have teamed up with the University of Portsmouth, to offer a similar session in the UK.  My co-presenter is Beth […]

Is the SAM really a single point-of-contact?

November 9th, 2009 by

Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always […]

Recent Posts
Categories
Archives
Close
Thank you. Your message has been sent to Market2Win
Close
Thank you. Your message has been sent to Market2Win
Close
Thank you. Your message has been sent to Market2Win
Close
Thank you. Your message has been sent to Market2Win
Close
Thank you. Your message has been sent to Services.
Close
Thank you. Your message has been sent to Reseller.