Marketing for the Greater Good
It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet. But getting alignment on all three measures is easier said than done. Here at […]
Why Strategic Marketing Matters
A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday. The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well […]
