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How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative online training tool that allows Account Managers (SAMs,  KAMs or GAMs) to learn and practice the essential strategic skills necessary to achieve more profitable growth with your top accounts. […]

Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in a competitive and fast paced simulation in the area of Strategic Account Management.  Our first Honorary Fellow, Professor Malcolm McDonald introduced the day and set the scene for […]

We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients. In responding, Ed Bradford, […]

The KAM2win Simulator recently scored some of the highest satisfaction scores amongst delegates at the SAMA Global Conference in Orlando. Click here to see the conference highlights: SAMA Feedback Orlando 2011

Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always […]