Compass wins a prestigious award

February 21st, 2013 by

We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients. In responding, Ed Bradford, […]

Protected: Survey on marketing implementation

September 1st, 2012 by

There is no excerpt because this is a protected post.

Implementation issues and examples (White Paper)

August 20th, 2012 by

Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

Constant refinement at Barcelona FC

April 27th, 2012 by

During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time.  His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC.  It fits well with the ideas of Marketing Navigation. […]

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