Protected: Survey on marketing implementation

September 1st, 2012 by

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Implementation issues and examples (White Paper)

August 20th, 2012 by

Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

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