Strategic Marketing Execution

This Blog is for anyone interested in executing their strategic marketing ideas successfully.

These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years).  However, there is much evidence that most strategic marketing plans fail to get executed effectively.  So, this Blog is also for anyone that has a strategic marketing plan (or is writing one) and is keen to make it work.

It is about helping the marketing community get fundamental strategic change in place in their own (or their client’s) organization.