Measurable Value

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How do you create a measurable value proposition for your client?

It is undesirable to believe a proposition when there is no ground whatsoever for supposing it is true.”Bertrand Russell, British author, mathematician, & philosopher, 1928 Why should a client believe us just because we say our solution is great? Sometimes we get caught up in our own hype. What is the evidence?   There are three steps to follow to gather the evidence and create measurable value propositions that work.

Published in Focus Account Manager by the Strategic Account Management Association, Volume 4, No. 1, 2007

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