Compass Group: Revitalizing and re-launching a healthy SAM program in an unhealthy economy

As we write this, sales and marketing budgets are being cut and business development projects canceled or moved backward in many industries. Surely then, now is the worst time to talk about launching a strategic account management program. We all know that SAM programs are a costly drain on profits in the short term but (so the argument goes) deliver more profits in the long term, right?….