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“The Marketing2Win simulation has been developed by Market2Win and myself to help you better understand the concepts in the book and help you apply them successfully in your own situation.” – Professor Malcolm McDonald, Chairman of Market2Win Ltd Already used in many leading business schools to teach strategic marketing, the Marketing2Win simulation is a software [...]

Earlier this month we got the news that we will again be invited to present at the SAMA European Conference.  SAMA is the world’s foremost authority on best practice strategic accunt management (SAM).  We are presenting “Getting Started with SAM” with our client Cushman & Wakefield Investors.  We have done some outstanding work together in getting SAM [...]

A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday. The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well [...]

Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always [...]

Are you starting a new business?  Got a name yet? Deciding on the name for your business is one of the most important decisions you can make.  A quick look through your local Yellow Pages will show you how many people get this totally wrong.   Many names are either dull, unmemorable, restrictive, complicated or just [...]

It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of business to deliver not only improved profits, but also improvements to their people and the planet.  But getting alignment on all three measures is easier said than done. Here at Market2win [...]

Get a FREE place on a new strategic marketing game!  The first 25 people to register will get a FREE place and 8 hours CPD. Do you want to be a great business leader?  Play online to develop your strategic marketing skills. Understanding market strategy is one of the most important skills of a great [...]

In 2010 we will be running a number of online games to find the top Strategic Marketers each month! There will be two games running in January 2010. The first game will start on Friday 8th Jan and run for eight weeks until Friday 5th March.   In this game players will need to devote about 1-2 hours each week to the game.  This [...]

Market2win will be closed for Christmas from Thursday 24th December 2009 and will re-open on Monday 4th January 2010. Merry Christmas everyone and our best wishes for a terrific 2010! The Market2win Team.

We will be running three online market strategy games in February.  There will be two daily games and one weekly game. Daily game 1: Monday 1st Feb to Friday 5th Feb Daily game 2: Thursday 11th Feb to Monday 15th Feb Weekly game: Monday 1st Feb to Friday 26th Feb The daily games will require [...]