Category: Strategic Marketing

This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its UK divisions. Key Learning Points The client was able to achieve a number of changes in the business as a result of the project:  Focusing on the real business […]

In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits of our experience to help you avoid them as well. These are the classic six mistakes in B2B market segmentation: Diving in before you have tested the water. Before you […]

A poor strategy well executed is better than a good strategy poorly executed, right?  WRONG!  This presentation combines theory and practice to show that a poor marketing strategy combined with an excellent sales team can be the perfect storm that kills the company. Download the presentation FREE here:  Why strategic marketing matters

A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250 times until I changed my slideshare account yesterday. The presentation is for anyone who wants to understand or explain the difference between sales and marketing. I have used some well […]