Category: Strategic Marketing Execution

Developing Value Propositions from Market Segmentation

June 12th, 2015 by

This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its UK divisions. Key Learning Points The client was able to achieve a number of changes in the business as a result of the project:  Focusing on the real business […]

Strategic Marketing Execution

May 28th, 2010 by

This Blog is for anyone interested in executing their strategic marketing ideas successfully. These ideas are typically captured in a strategic marketing plan (which may cover the next 3 – 5 years).  However, there is much evidence that most strategic marketing plans fail to get executed effectively.  So, this Blog is also for anyone that […]

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