Category: Strategic Account Management

Soar to the next level with Strategic Account Management online training

April 20th, 2016 by

How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative online training tool that allows Account Managers (SAMs,  KAMs or GAMs) to learn and practice the essential strategic skills necessary to achieve more profitable growth with your top accounts. […]

Using gaming to grow your strategic account sales

June 17th, 2013 by

Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in a competitive and fast paced simulation in the area of Strategic Account Management.  Our first Honorary Fellow, Professor Malcolm McDonald introduced the day and set the scene for […]

Compass wins a prestigious award

February 21st, 2013 by

We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The award was announced by the highly respected Strategic Account Management Association and recognizes the excellent work that Compass has done in co-creating value with its clients. In responding, Ed Bradford, […]

A unique KAM workshop: London 12th Jan 2012

November 17th, 2011 by

Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ).  This was rated one of the best workshops at their conference and so we have teamed up with the University of Portsmouth, to offer a similar session in the UK.  My co-presenter is Beth […]

KAM2win Simulator gets top satisfaction scores

October 10th, 2011 by

The KAM2win Simulator recently scored some of the highest satisfaction scores amongst delegates at the SAMA Global Conference in Orlando. Click here to see the conference highlights: SAMA Feedback Orlando 2011

SAM Game Winners

May 20th, 2011 by

On May 16, the top teams in the Strategic Account Management Game were announced at the SAMA Global Conference in Orlando, Florida. The online game was played over three weeks leading up to the conference itself. Jean-Maurice Mimran (SAFC), Angela Nienaber (US Postal Service) and Derek Stek (CH Robinson Worldwide) won the game. Dan Cox […]

Is the SAM really a single point-of-contact?

November 9th, 2009 by

Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of contact in the supplier who thinks the SAM will steal their relationship. It also encourages the customer to ONLY deal with the SAM who then gets overloaded. I have always […]

Best practice presentation on SAM

October 23rd, 2009 by

Earlier this month we got the news that we will again be invited to present at the SAMA European Conference.  SAMA is the world’s foremost authority on best practice strategic accunt management (SAM).  We are presenting “Getting Started with SAM” with our client Cushman & Wakefield Investors.  We have done some outstanding work together in getting SAM […]

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