Category: Marketing Navigation (Implementation)

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Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation program has failed, there is a tendency to focus on just a few known factors. In this paper we list the many possible causes of implementation failure coupled with some […]

“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root cause of which has been poor leadership or a misalignment of values. With Capabilities I refer to both individual skills including leadership failings but also a lack of alignment between […]

During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all time.  His abilities to constantly refine his tactics and learn from others is reported here by Andy Brassell, European football expert, BBC.  It fits well with the ideas of Marketing Navigation. […]