How do you develop the skills of a great Strategic Account Manager? Answer: by practicing them in a safe environment. The SAM2Win Simulator is a highly innovative
What is it? The Fashion2Win Simulator is a software tool that helps fashion students to learn and practice key strategic marketing concepts in the fashion
In 2010 we will be running a number of online games to find the top Strategic Marketers each month! There will be two games running in January 2010.
Get a FREE place on a new strategic marketing game! The first 25 people to register will get a FREE place and 8 hours CPD.
It is over 10 years since John Elkington wrote Cannibals with Forks: the Triple Bottom Line of 21st Century Business. In it he talks about the responsibility of
Are you starting a new business? Got a name yet? Deciding on the name for your business is one of the most important decisions you
Many people talk about their Strategic Account Manager as a single point of contact. But is this wise? It annoys the other customer points of
A couple of months ago, I wrote a presentation called “Why Strategic Marketing Matters” and posted it on the web. It was viewed over 250
Earlier this month we got the news that we will again be invited to present at the SAMA European Conference. SAMA is the world’s foremost authority