Earlier this year, we ran a KAM Simulation workshop for members of the world-renowned Strategic Account Management Association ( May 2011 ). This was rated one
During his reign as coach of Barcelona Football Club, Pep Guardiola, led them to becoming one of the most successful European football clubs of all
“In my experience Capabilities and Culture have been the biggest barriers to execution. With Culture this has been a tribal mentality / hostility the root
Implementing a marketing plan is no easy task and research suggests it is not done very successfully. Moreover, when thinking about why a particular implementation
We are delighted to announce that our client, Compass Group PLC has won an award for its work in growing its international clients business. The
Sales Performance Association meeting, 4th June, Chartered Institute of Marketing, Moor Hall Members and guests who attended the SPA seminar on 4th June 2013 took part in
]In June 2013, 10 teams from the MSc Marketing course at Cardiff Business School competed to be the Market2win Strategic Marketing champions. There were two
In our work with market segmentation in the B2B space, we often see the same mistakes. Here, we would like to pass on the benefits
“The Market2win simulator is an excellent tool for students and professionals who want to develop an understanding of strategic marketing. It offers a fast-paced virtual
This case study is based on a major project that we undertook for a leading international financial institution in 2014/15 which covered one of its