Got the new Marketing Plans 8th Edition book? Now play the game!

January 19th, 2018 by
“The Marketing2Win simulation has been developed by Market2Win and myself to help you better understand the concepts in the book and help you apply them successfully in your own situation.” – Professor Malcolm McDonald, Chairman of Market2Win Ltd Already used in many leading business schools to teach strategic marketing, the Marketing2Win simulation is a software [...]
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