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The Market2Win Game

ImageDo you have the S-factor? Do you have the Strategic skills needed for business leadership? Whatever your background and current position you need to be comfortable with strategy if you are going to be successful in business.

But how can you be a good strategic leader when you have not been given the chance to gain experience with strategy? Where can you get a chance to practice and develop those skills? The answer is here.

We have created a serious marketing game that puts you in the driving seat of a fictitious business. You have been brought in by the CEO to develop a winning market strategy that will turn the business around.

You will not be playing against a computer. You will be competing against real people who have marketing command over your competitors. These are the other players who have logged in to play the game. There is no safer nor better way to learn about market strategy than here.


You will learn from the best. The Market2Win Game has been developed, tested and approved with the full support of Professor Malcolm McDonald, Emeritus Professor at Cranfield University, Honorary Professor at Warwick Business School and one of the world’s leading experts in strategic sales and marketing.

Moreover, you can earn vital CPD time while you compete. the UK Chartered Institute of Marketing has approved the game for 8 hours of Continuing Professional Development private study. Very useful for those marketing professionals seeking Chartered Marketer status

Vital skills you will develop during the game include:Image


What they say about the Market2Win Game

"Actually using the simulation was brilliant. It gave a whole new perspective to plans and strategy"
Director, Sales Capability Development
Procter & Gamble

"I loved the tool. I will have to buy it for my business!"
Manager, Global Key Accounts
Linde AG

"The Market2Win game is very powerful in helping to understand strategic market analysis, planning and decision-making. It integrates well with our teaching modules and the students have found the software easy to learn . It is great value for money and unique in its features and gaming capabilities "
Senior Lecturer
Bradford University

“This is a fascinating way to learn about the complexities of marketing strategy. Even after 20 years in marketing, I learnt a lot about modifying strategy to meet changing conditions”
Construction consultancy

“Market2Win is a very stimulating way to learn about marketing in a competitive but fun environment”.
Marketing consultancy

"The Market2Win simulator certainly seems to be comprehensive, to a complete marketing novice. A lot of thought has obviously gone into the simulator and the execution of it is superb. I would definitely recommend that anyone new to marketing should use it – it will make you think a lot more about who your target audience really is and how best to spend your marketing budget."
IT company

"I found the Market2Win game well worth my time. It showed me how every single decision you make directly affects the business. It also helped me to focus on what competitors are doing. I would recommend this to any business wanting to get ahead of the competition and stay there."
Sales Manager
Business Services company

“Market2Win provided us with a great way to learn about enterprise, marketing and how maths can be applied to business.
Deputy Head
Technology college